Wade Innovation Toolbox
8 tools across 4 stages. Each stage has a quick option and a deep option. Pete recommends the right tool for you.
Elevator Pitch Builder
5-10 min · QuickArticulate your idea in a single clear sentence using a structured framework. Works for startups, corporate initiatives, and social enterprises.
Try Elevator Pitch →Five Whys
15 min · DeepAsk "why?" five times to move past symptoms and find the root cause. From Toyota's production system. Are you sure you understand the problem?
Try Five Whys →Crazy 8s
15 min · QuickGenerate 8 distinct ideas fast. From Google's Design Sprint. Forces you past the obvious first idea into genuinely creative territory.
Try Crazy 8s →How Might We
20 min · DeepReframe your problem from multiple angles using "How might we..." statements, then brainstorm solutions. Stanford d.school's bridge between problem and solution.
Try How Might We →Pre-Mortem
20 min · QuickImagine your idea has failed completely. Work backwards to surface the risks you'd miss from an optimistic mindset. By psychologist Gary Klein.
Try Pre-Mortem →Devil's Advocate
25 min · DeepPete actively argues against your idea across five dimensions. The toughest challenge in the toolbox. Like a sceptical investor Q&A in a safe environment.
Try Devil's Advocate →Effectuation
20 min · QuickStart with what you have, not what you need. Professor Saras Sarasvathy's framework for entrepreneurial action. What's possible from your skills, network, and resources right now?
Try Effectuation →Lean Canvas
20 min · DeepMap the full business model on one page. 9 blocks covering customers, problem, solution, channels, revenue, costs, metrics, and unfair advantage. By Ash Maurya.
Try Lean Canvas →